NaturallyCurly Awards: Did Your Favourite Product Make The Cut?

NaturallyCurly, ‘the Selfridges of curly hair products,’ recently unveiled their 2017 NaturallyCurly Editor’s Choice Awards after months of deliberations and testing products.

We have sifted through the well-earned winners and highlighted the ones we currently stock at SimplyMoi.

Best shampoo for type 3 hair
Curls Blueberry Bliss Hair Wash

Best shampoo bar for type 4 hair
Obia Naturals Coconut Shea Shampoo Bar

Best deep conditioner for type 3 hair
Mielle Organics Babassu Oil Mint Deep Conditioner

Best moisturiser for type 4 hair
Obia Naturals Curl Moisture Cream

Best styling gel for type 3 hair
Mielle Organics Honey & Ginger Styling Gel

Best 'product to cocktail' for type 3c hair
Mielle Organics Mint Almond Oil

Best refresher for type 3 hair
Mielle Organics White Peony Leave-In Conditioner

Best finisher for type 3 hair
Oyin Handmade Burnt Sugar Pomade

Best styling tool or necessity
Thermal Haircare Hot Head Deep Conditioning Cap

Best hair growth product for type 4 hair
Curl Blueberry Bliss Liquid hair Growth

Best edge tamer for type 3 hair
Mielle Organics Honey & Ginger Edge Gel

Best emerging brands 
Inahsi Naturals (for type 4 hair)

Mielle Organics (for type 4 hair)

Best multi-use product for type 3c hair
Oyin Handmade Hair Dew


NaturallyCurly Editor’s Choice Awards take the following criteria into consideration when selecting the winners.

Product efficacy: Does the product work for my hair type?

Miracle claims: Does the product packaging deliver false hope or stay true to its claims?

Added bonus: Does the product exceed my hair goal expectations by providing unlisted benefits?

Innovation: Does the product contain ingredients that I have not used before? Is the product new to the curly community?

Industry expertise: Are ingredients suggested for use by hair care experts?

Check out NaturallyCurly for more winners.