Knowledge Is Power

Photo credit: Naturally_Shan   Every year, there is an influx of textured-hair women making a New Year’s resolution to wave goodbye to heat-straighteners or chemical relaxers. After all, we are now in the age of accessibility, where many innovative brands are offering plant-based products to help you nurture your hair safely and effectively.   Of course, starting a natural hair journey is not a rocket science, but maintenance is where the headache is lie. As a new-natural, you are more likely to make some costly mistakes along the way if you fail to prepare for the transition.   We have put...

You might have not heard of the term Greenwashed, but there’s a chance you are aware of the practice in natural haircare products, especially those catered towards women with curly or kinky hair. Simply put, Greenwashed is when a product or brand claims to be natural, organic or toxic-free through misleading packaging and marketing claims, when in reality only a tiny percentage of ingredients in their formulation is derived from plants or natural-occurring substances. For instance, C***u (figure the brand out), according to my research and observation over the years, is leading brand in greenwashing. About 2 weeks ago, a very popular...

A year ago when we first introduced Inahsi Naturals in the UK, it was relatively unknown. Nevertheless, we had faith in the brand and felt it was only a matter of time before customers gravitate to the exceptional products. Last month, Inashi Naturals won ‘Best Emerging Brand for Type 4 Hair’ as chosen by NaturallyCurly Editor’s Choice Awards. I had the pleasure of interviewing Rhonda Marshall, the brain behind the brand. Check it out: What made you decide to develop your own line of natural haircare products?I saw a clear consumer need and personal passion to take better care of...