Obia Ewah, a trained chemist is the founder of her self-titled haircare brand. Embracing a healthy lifestyle back in 2010, Obia did the 'Big Chop' to return natural. She then started making use of her scientific knowledge to develop her own line of products. All of which do not contain any toxins or carcinogens, including mineral oil, sulfate, petroleum, drying alcohols, silicone, paragon, formaldehyde and phthalate. The products are pH balanced for naturally curly and kinky hair, but they also work for chemical processed hair.