As a professional hair stylist, Sandra Snell knows the significance of routine deep conditioning treatments. Being a busy mother of two, having the spare time to sit under a hooded dryer was no longer an option. She needed a productive way to care for her hair at home and at the same time carrying out mummy's duties. One day while looking after her son and deep conditioning her hair with a hot towel, Sandra had an ‘aha moment’. The idea of a hair cap, filled with heat-producing flaxseed, came to mind. And viola! Hot Head was born!