Our Founder Talks To Frocks About The Story Behind SimplyMoi

Posted by Staff Writer on
Our Founder Talks To Frocks About The Story Behind SimplyMoi


As written by Afrocks:

Remember our super cool blog post on UK Black owned businesses written a couple of months ago? Back then we had featured SimplyMoi as one of the hottest website where you could buy natural and organic products. Well, we just had a chat with energetic, inspired and delightful Bernadette James


Where did the SimplyMoi idea come from? Did you have any experience with hair and beauty before launching?

When I ditched relaxer and decided to “return” natural, I struggled to find products that are non-toxic and contained high level of natural ingredients, not just a handful. One Sunday morning, I was sharing my frustration with my partner, Clint, when he kick-started the idea of SimplyMoi. He basically told me with your experience and knowledge, I think we should launch our online store. So yeah, he put the battery in my back and I just ran with it.


With regards to your second question, I spent four years in the holistic healthy and beauty spa industry in the early 2000s, working at Calmia Spa and The Sanctuary Spa. At the latter spa, I worked as Product Consultant for a black natural haircare brand called Phytospecfic. I was trained to use high-tech digital microscope camera to analyse and diagnose clients’ hair and scalp. Based upon analysis, I would then prescribe the right product and haircare regime for the clients. They also gave me an insightful training course into trichology and what I have learned has helped me a lot over the years when it comes to caring for my own hair. Read more at Afrocks


About Afrocks

It is an on-demand platform that allows men and women to be able to book in-home appointment with highly skilled and vetted natural hair stylists. They are currrently Beta testing in London, with plans to launch in other UK urban cities such as Birmingham and Manchester.  

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